Scaling Smarter: How One Dental Practice Cut Costs and Quadrupled Leads

A dentist with two locations partnered with us at the start of the year, looking to fix underperforming ad campaigns and stop wasting money on low-quality clicks. Within 90 days, we transformed their account – restructuring targeting, cleaning up tracking, and honing in on real patient intent. The result? Over 600 qualified leads at a cost per lead under $30, with a noticeable uptick in booked appointments and consistent growth month-over-month.

Get a free competitor analysis tailored to your market. We’ll show you who’s running ads, what keywords they’re bidding on, and how you can win more personal injury leads in your area.

Problem

Dr. Dyer and his two locations came to us at the start of the year. They were investing heavily into Google Ads but weren’t seeing the return they expected. The campaigns were structured around high-volume search terms that lacked clear intent. The cost per lead was inflated, and new patient volume remained flat.

Here’s what we found:

• Campaigns were broad, pulling in unqualified searches

• Cost per lead was consistently above $60

• Call tracking was inflated with spam and irrelevant inquiries

• Their existing agency wasn’t optimizing for local intent or high-margin services

Solution

We implemented a rebuild focused on high-intent, service-specific ad groups and localized targeting. Instead of optimizing for volume, we focused on cost efficiency and consistent lead flow.

What we changed:

• Built new campaigns around high-converting services (e.g., implants, cleanings, whitening)

• Segmented by location to allocate budget based on performance

• Connected call and form tracking directly into Google Ads

• Added negative keywords to filter out job seekers, students, and low-quality traffic

• Focused on ad copy and landing pages that spoke to readiness and trust

Current Life

After just one quarter:

• 644 qualified leads generated across both locations

• Cost per lead dropped to $28.94

• Conversion rate improved from 1.2% to 3.04%

• Fewer wasted clicks, more scheduled patients