From Zero to 73 Leads: How a Local HVAC Business Booked Out in 6 Weeks

This local HVAC business came to Growth Atlas with no existing ad strategy, no landing pages, and no website optimized for lead generation. They were starting from scratch. We built everything from the ground up and launched their first Google Ads campaign in late February. Within six weeks, they had 73 conversions at just $32.42 per lead – enough to completely book out their team and pause ads to catch up with demand.

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Problem

Before partnering with Growth Atlas, this business had never advertised online.

• No Google Ads account or history of running campaigns

• No landing pages or conversion-optimized website

• No tracking infrastructure to measure leads

• Relying entirely on word of mouth and seasonal demand

• Zero online visibility when searched locally for services

They were ready to grow but had no digital foundation in place.

Solution

We provided a complete launch package to get them up and running quickly and effectively.

• Built a mobile-optimized website with pages for key services

• Designed landing pages specifically for lead generation

• Set up call and form tracking through Google Ads and GA4

• Built high-intent campaigns targeting urgent HVAC services (repairs, installs, AC tune-ups)

• Created tight geographic targeting to focus only on nearby customers

• Implemented a robust negative keyword list to block DIY and job-seeker traffic

Everything was designed to generate results fast – and it worked.

Current Life

By late April, the results were undeniable.

• 578 clicks generated 73 conversions in under 45 days

• Cost per lead stayed at just $32.42

• Campaigns drove phone calls and form submissions that consistently booked jobs

• The business reached full capacity and chose to pause ads to catch up on scheduled work

• Now positioned with a strong local presence, full-funnel tracking, and ready to scale when capacity allows

This wasn’t just a successful campaign – it was a fast track to fully booking out a service business from scratch.